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Voice and Tone on Social Media

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To reach your audience, your voice and tone on Social Media serve a crucial purpose. The voice and tone of a post defines your unique perspective on content. That being said, voice and tone serve very different purposes, and you need to know the difference between the two.

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When it comes to using voice and tone on Social Media to capture your reader’s attention, follow this rule of thumb: Your Voice should change, but your Tone should not. Voice and tone are vital to your posts. They’re your built-in toolkit when used correctly. But they need to be distinguished before you can benefit. Take it from the Social Media Gurus at Buffer, who emphasize voice and tone’s ability to “humanize your brand and let you take part in conversations naturally.” It’s much easier for us to relate to another person than it is a company, so your voice and tone should be on point.

Your voice represents your unique perspective. It’s your identifier. No matter what you post, your perspective is always your own and should remain consistent. But your tone represents the brand. Additionally your tone should reflect one that pleases your target audience. Not all brands have the same audience, so why would your tone? Your posts on Social Media must be 100% you, while also speaking in the style and language of your ideal viewer. See? It’s not as easy as it seems when focusing on reaching the audience you need. Remember, it’s all about them, not you. You only make it look effortless

 

With your audience kept in mind, your tone should change on a post-to-post basis. But it still needs to identify you. This is why your voice in the post needs to remain consistent throughout. Should your tone be comedic? Leave that to the brand and ask yourself, “Is that an appropriate way to please your viewer?” Constantly asking yourself questions like this will help you understand how to best use voice and tone on Social Media on a brand by brand basis.

Bottom line: Keep rocking that unique voice regardless of what you promote. But make sure the tone matches that of the current brand and reflects your target audience.

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Social Media Empowers People

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Social Media Empowers People

Marketing Focuses on People More than Ever: How Social Media Empowers People

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Social Media doesn’t just make communication easier. Social Media empowers people. Finally, it became increasingly clear that buyers and sellers do not always have the same goals. Although a time or method works for you as a marketer, it doesn’t always reflect the needs of the customer. Thus you’re inconveniencing your target audience.

This leads to a buyer and seller with completely different goal, which causes a serious problem for many reasons. Here are just a few examples:

  • The client is in a rush and really doesn’t have time for a cold call.
  • Then they were late because you wanted them to hear you out.
  • After these methods, they could even resent you for trying so hard to convert them

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The Result Is NOT pretty

Mainly you end up losing out on what could have been an amazing client and future promoter. Plus the client misses out on something that could have been really useful! In theory this should even be a perfect match. In conclusion, nobody wins and nobody’s happy. 

To the Rescue: Social Media Prioritizes People

Social Media Marketing comes into play by putting the buyer and seller on the same level. With Digital and Inbound Marketing’s brilliant use of online platforms, we created a vital business tool. Social Media empowers people by making them the central marketing focus.

Social Media is about the people! Not about your business. Provide for the people and the people will provided for you. –Matt Goulart

Think about the times you check your choice of social media platform. Most likely, it is during a moment of free time. Thus, you are in control. You choose what you view. but it’s also an optimal time to begin a marketing relationship, because you can really listen. Plus, there’s a better chance you’re in a mindset to look into what’s relevant you.

But, most importantly, you remain in control. You are no longer on the seller’s agenda. Instead, they are on yours. And you can walk away whenever you want.

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The User Calls the Shots

At any time, you can shut off your browser and walk away. Plus, you can do it without a pushy salesman attempting to stop you. Send send that email into the depths of your spam filter, and never look back. You’ll leave that page and never think about it again. You run the show.
As a result, you find what you’re actually looking for. All while receiving relevant, helpful info you actually want from brands. Bottom Line: Rather than being driven by business, be driven by your customers. Marketers should always cater to the individual. Plus, keep going after conversion is done. Continue focusing on the customer, and you’ll see the payoff.