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Social Media Empowers People

Posted on Posted in Social Media Marketing

Social Media Empowers People

Marketing Focuses on People More than Ever: How Social Media Empowers People

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Social Media doesn’t just make communication easier. Social Media empowers people. Finally, it became increasingly clear that buyers and sellers do not always have the same goals. Although a time or method works for you as a marketer, it doesn’t always reflect the needs of the customer. Thus you’re inconveniencing your target audience.

This leads to a buyer and seller with completely different goal, which causes a serious problem for many reasons. Here are just a few examples:

  • The client is in a rush and really doesn’t have time for a cold call.
  • Then they were late because you wanted them to hear you out.
  • After these methods, they could even resent you for trying so hard to convert them

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The Result Is NOT pretty

Mainly you end up losing out on what could have been an amazing client and future promoter. Plus the client misses out on something that could have been really useful! In theory this should even be a perfect match. In conclusion, nobody wins and nobody’s happy. 

To the Rescue: Social Media Prioritizes People

Social Media Marketing comes into play by putting the buyer and seller on the same level. With Digital and Inbound Marketing’s brilliant use of online platforms, we created a vital business tool. Social Media empowers people by making them the central marketing focus.

Social Media is about the people! Not about your business. Provide for the people and the people will provided for you. –Matt Goulart

Think about the times you check your choice of social media platform. Most likely, it is during a moment of free time. Thus, you are in control. You choose what you view. but it’s also an optimal time to begin a marketing relationship, because you can really listen. Plus, there’s a better chance you’re in a mindset to look into what’s relevant you.

But, most importantly, you remain in control. You are no longer on the seller’s agenda. Instead, they are on yours. And you can walk away whenever you want.

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The User Calls the Shots

At any time, you can shut off your browser and walk away. Plus, you can do it without a pushy salesman attempting to stop you. Send send that email into the depths of your spam filter, and never look back. You’ll leave that page and never think about it again. You run the show.
As a result, you find what you’re actually looking for. All while receiving relevant, helpful info you actually want from brands. Bottom Line: Rather than being driven by business, be driven by your customers. Marketers should always cater to the individual. Plus, keep going after conversion is done. Continue focusing on the customer, and you’ll see the payoff. 

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