Social Media Empowers People
Marketing Focuses on People More than Ever: How Social Media Empowers People
Social Media doesn’t just make communication easier. Social Media empowers people. Finally, it became increasingly clear that buyers and sellers do not always have the same goals. Although a time or method works for you as a marketer, it doesn’t always reflect the needs of the customer. Thus you’re inconveniencing your target audience.
This leads to a buyer and seller with completely different goal, which causes a serious problem for many reasons. Here are just a few examples:
- The client is in a rush and really doesn’t have time for a cold call.
- Then they were late because you wanted them to hear you out.
- After these methods, they could even resent you for trying so hard to convert them
The Result Is NOT pretty
Mainly you end up losing out on what could have been an amazing client and future promoter. Plus the client misses out on something that could have been really useful! In theory this should even be a perfect match. In conclusion, nobody wins and nobody’s happy.
To the Rescue: Social Media Prioritizes People
Social Media Marketing comes into play by putting the buyer and seller on the same level. With Digital and Inbound Marketing’s brilliant use of online platforms, we created a vital business tool. Social Media empowers people by making them the central marketing focus.
Social Media is about the people! Not about your business. Provide for the people and the people will provided for you. –Matt Goulart
Think about the times you check your choice of social media platform. Most likely, it is during a moment of free time. Thus, you are in control. You choose what you view. but it’s also an optimal time to begin a marketing relationship, because you can really listen. Plus, there’s a better chance you’re in a mindset to look into what’s relevant you.
But, most importantly, you remain in control. You are no longer on the seller’s agenda. Instead, they are on yours. And you can walk away whenever you want.