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Social Media Inspiration – Understanding Your Buyer

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New Social Media Inspiration Emphasizes Selling the Problem, Not the Product

Social Media Inspiration - Selling the Problem, Not the Product

Through the new social media inspiration portion of our Blog, we focus on motivating marketers. This post proves especially vital, because it covers a potentially fatal mistake made often by marketers.

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The post discusses the practice of focusing on the problem, not the product. You'll amount to greater success if you pinpoint to potential customers the problem you can solve, rather than lead with product promotion. A buyer's journey begins with a quest for answers. It can potentially result in a new customer, but their endeavor never starts there. 

At the beginning, there's no intention to buy anything. Remember, most likely your prospect has no idea they even began becoming your new customer. Their end-goal is about discovering that fix to whatever they currently face. Your job is guiding their decision to a place where that fix must includes you. However to make that happen, you'll first need to build trust. And what is the best way to do that? By relating to your ideal customer, of course.

Start considering your own search history. Now think of products you ended up buying. Perhaps you even became a proud advocate for them because they served you so well. But when you began searching, were you actually looking to buy something? Probably not as often as much as you wanted to fix your current plight. So why would prospective buyers behave differently? 

 

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Nobody initiates a search fully ready to make a purchase. Hence the reason you must engage your prospects. Primarily, you need to understand their problem before you convince them you are the best way to solve it. This is where research comes into play for this Social Media Inspiration. Note: it tends finds a way into every aspect of Social Media Marketing, so get comfortable with research.

 Getting into mindset of your ideal customer makes it easy for you to understand their plight. As a result, you will better understand why you are the best way to help them.

As this article from Entrepreneur points out: your focus should be on educating your potential customer, not promoting your product. The more you know about your ideal buyer, the more you speak their language. When you focus on them and their problem, you set yourself up for greatness when you provide the solution.

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Likely you aren't the only option the buyer has to solve their problem. This is why it remains crucial that you identify and engage the customer. You build their trust that you know their exact problem. Thus you provide faith that you are the one to fix it for them. 

So, as you post this week, keep our Social Media inspiration in mind: "Sell the problem you solve, not the product you sell."

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Social Media Facts Shockingly Keep Internet Literally at Fingertips

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Shocking Social Media Facts Keep Internet Literally at Fingertips

Well, at least within the reach of our fingertips. What do you do with your phone while you sleep? You probably don't turn it off. If you keep your phone next to you while you eat, sleep, and, well, exist, you are far from alone. At least, according to research conducted by Forbes regarding current social media facts and statistics.

A whopping 91% of all adults keep their cell phone within arm's length during every hour of every day. Clearly in today's world, nobody wants to miss a thing. Because we are constantly reachable, we are on call 24/7. Thus the majority is keeping their phone by their side because of this.

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Social Media is no longer a hobby, but it is now a necessity for success in any field. It's crucial brands utilize it. Although unlikely you will need your mobile devices while asleep, people don't want to risk it. Because of the role of mobile phones and social media, it as easy as literally reaching your arm.

With a simple action, you have access to the entire web. Gone are days of simply using cell phones to play games and chat with your friends. These days, according to social media facts, immediate mobile access is necessary to function. And over 90% of the population agrees.

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Create A Stellar Social Media Plan

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Why a Social media Plan is Necessary:

Creating a Social Media plan is a necessary strategy for your brand! After all, social media is a big world. Because of this, it’s up to you to ensure your actions are in the best interest of your business. This way you can guarantee the content you provide reaches the right people. Social Media serves us as a user-friendly way to present your brand to your audience. It benefits both you as well as the customer at the same time!

While it may seem very clear to you what you hope to achieve for your brand. You may even know how you want to get there, a plan will assure all those steps are set in motion before you even start posting.

It’s not an easy task, but it makes your Social Media efforts much less taxing long-term. Jaclyn Montgomery Marketing favorite, Hootsuite, has a great six-step guide on how to create the best Social Media plan for your business. One of the most important tools they emphasize is creating a Social Media editorial calendar. This helps you develop a clear strategy for your content. Then, your content comes to a post already equipped with necessary tools. Primarily regarding the kind of content you post, how often posts occur, and who you’re targeting with each type.

After all:

Social Media is just a buzzword until you come up with a plan

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Voice and Tone on Social Media

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To reach your audience, your voice and tone on Social Media serve a crucial purpose. The voice and tone of a post defines your unique perspective on content. That being said, voice and tone serve very different purposes, and you need to know the difference between the two.

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When it comes to using voice and tone on Social Media to capture your reader’s attention, follow this rule of thumb: Your Voice should change, but your Tone should not. Voice and tone are vital to your posts. They’re your built-in toolkit when used correctly. But they need to be distinguished before you can benefit. Take it from the Social Media Gurus at Buffer, who emphasize voice and tone’s ability to “humanize your brand and let you take part in conversations naturally.” It’s much easier for us to relate to another person than it is a company, so your voice and tone should be on point.

Your voice represents your unique perspective. It’s your identifier. No matter what you post, your perspective is always your own and should remain consistent. But your tone represents the brand. Additionally your tone should reflect one that pleases your target audience. Not all brands have the same audience, so why would your tone? Your posts on Social Media must be 100% you, while also speaking in the style and language of your ideal viewer. See? It’s not as easy as it seems when focusing on reaching the audience you need. Remember, it’s all about them, not you. You only make it look effortless

 

With your audience kept in mind, your tone should change on a post-to-post basis. But it still needs to identify you. This is why your voice in the post needs to remain consistent throughout. Should your tone be comedic? Leave that to the brand and ask yourself, “Is that an appropriate way to please your viewer?” Constantly asking yourself questions like this will help you understand how to best use voice and tone on Social Media on a brand by brand basis.

Bottom line: Keep rocking that unique voice regardless of what you promote. But make sure the tone matches that of the current brand and reflects your target audience.