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Social Media Inspiration – Understanding Your Buyer

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New Social Media Inspiration Emphasizes Selling the Problem, Not the Product

Social Media Inspiration - Selling the Problem, Not the Product

Through the new social media inspiration portion of our Blog, we focus on motivating marketers. This post proves especially vital, because it covers a potentially fatal mistake made often by marketers.

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The post discusses the practice of focusing on the problem, not the product. You'll amount to greater success if you pinpoint to potential customers the problem you can solve, rather than lead with product promotion. A buyer's journey begins with a quest for answers. It can potentially result in a new customer, but their endeavor never starts there. 

At the beginning, there's no intention to buy anything. Remember, most likely your prospect has no idea they even began becoming your new customer. Their end-goal is about discovering that fix to whatever they currently face. Your job is guiding their decision to a place where that fix must includes you. However to make that happen, you'll first need to build trust. And what is the best way to do that? By relating to your ideal customer, of course.

Start considering your own search history. Now think of products you ended up buying. Perhaps you even became a proud advocate for them because they served you so well. But when you began searching, were you actually looking to buy something? Probably not as often as much as you wanted to fix your current plight. So why would prospective buyers behave differently? 

 

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Nobody initiates a search fully ready to make a purchase. Hence the reason you must engage your prospects. Primarily, you need to understand their problem before you convince them you are the best way to solve it. This is where research comes into play for this Social Media Inspiration. Note: it tends finds a way into every aspect of Social Media Marketing, so get comfortable with research.

 Getting into mindset of your ideal customer makes it easy for you to understand their plight. As a result, you will better understand why you are the best way to help them.

As this article from Entrepreneur points out: your focus should be on educating your potential customer, not promoting your product. The more you know about your ideal buyer, the more you speak their language. When you focus on them and their problem, you set yourself up for greatness when you provide the solution.

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Likely you aren't the only option the buyer has to solve their problem. This is why it remains crucial that you identify and engage the customer. You build their trust that you know their exact problem. Thus you provide faith that you are the one to fix it for them. 

So, as you post this week, keep our Social Media inspiration in mind: "Sell the problem you solve, not the product you sell."

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Social Media Facts Shockingly Keep Internet Literally at Fingertips

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Shocking Social Media Facts Keep Internet Literally at Fingertips

Well, at least within the reach of our fingertips. What do you do with your phone while you sleep? You probably don't turn it off. If you keep your phone next to you while you eat, sleep, and, well, exist, you are far from alone. At least, according to research conducted by Forbes regarding current social media facts and statistics.

A whopping 91% of all adults keep their cell phone within arm's length during every hour of every day. Clearly in today's world, nobody wants to miss a thing. Because we are constantly reachable, we are on call 24/7. Thus the majority is keeping their phone by their side because of this.

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Social Media is no longer a hobby, but it is now a necessity for success in any field. It's crucial brands utilize it. Although unlikely you will need your mobile devices while asleep, people don't want to risk it. Because of the role of mobile phones and social media, it as easy as literally reaching your arm.

With a simple action, you have access to the entire web. Gone are days of simply using cell phones to play games and chat with your friends. These days, according to social media facts, immediate mobile access is necessary to function. And over 90% of the population agrees.

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Social Media Empowers People

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Social Media Empowers People

Marketing Focuses on People More than Ever: How Social Media Empowers People

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Social Media doesn't just make communication easier. Social Media empowers people. Finally, it became increasingly clear that buyers and sellers do not always have the same goals. Although a time or method works for you as a marketer, it doesn't always reflect the needs of the customer. Thus you're inconveniencing your target audience.

This leads to a buyer and seller with completely different goal, which causes a serious problem for many reasons. Here are just a few examples:

  • The client is in a rush and really doesn't have time for a cold call.
  • Then they were late because you wanted them to hear you out.
  • After these methods, they could even resent you for trying so hard to convert them

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The Result Is NOT pretty

Mainly you end up losing out on what could have been an amazing client and future promoter. Plus the client misses out on something that could have been really useful! In theory this should even be a perfect match. In conclusion, nobody wins and nobody's happy. 

To the Rescue: Social Media Prioritizes People

Social Media Marketing comes into play by putting the buyer and seller on the same level. With Digital and Inbound Marketing's brilliant use of online platforms, we created a vital business tool. Social Media empowers people by making them the central marketing focus.

Social Media is about the people! Not about your business. Provide for the people and the people will provided for you. –Matt Goulart

Think about the times you check your choice of social media platform. Most likely, it is during a moment of free time. Thus, you are in control. You choose what you view. but it's also an optimal time to begin a marketing relationship, because you can really listen. Plus, there's a better chance you're in a mindset to look into what's relevant you.

But, most importantly, you remain in control. You are no longer on the seller's agenda. Instead, they are on yours. And you can walk away whenever you want.

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The User Calls the Shots

At any time, you can shut off your browser and walk away. Plus, you can do it without a pushy salesman attempting to stop you. Send send that email into the depths of your spam filter, and never look back. You'll leave that page and never think about it again. You run the show.
As a result, you find what you're actually looking for. All while receiving relevant, helpful info you actually want from brands. Bottom Line: Rather than being driven by business, be driven by your customers. Marketers should always cater to the individual. Plus, keep going after conversion is done. Continue focusing on the customer, and you'll see the payoff.